About Erica

Chandler family pictured at Affton High School graduation with Erica, Milo, Aaron, and Hank

I have over 25 years of experience in communications, public relations, and marketing, with 12 years of experience in school PR, all in the Affton School District in St. Louis, Missouri. I live in my district with my husband, Aaron, and sons, the #brotherschandler, Milo, a Class of 2024 graduate from Affton High School, and Hank, who will be a sophomore at AHS. đź’ś

Leadership

National School Public Relations Association

  • NSPRA Accreditation Committee, 2022 to Present

  • NSPRA School Communication Benchmarking Project Team (Diversity, Equity, and Inclusion (DEI), 2020-2023

  • NSPRA #k12PRchat Planning Team, 2019-2023

  • NSPRA PRincipal Communicator contributor, 2019, 2020

  • NSPRA Pre-Seminar Session, Strategic Planning for the One Person Shop or Strategic Planning for the Overwhelmed, 2019, 2021, 2022, 2023, 2024

  • NSPRA Seminar presenter, 2017, 2018, 2019, 2021, 2022, 2023

  • NSPRA PR Power Hour presenter, 2019

Missouri School Public Relations Association

  • Past President, 2023 to Present

  • President, 2021-2023

  • Led MOSPRA's strategic planning efforts, 2022-2023

  • President-Elect, 2020-2021

  • Social Media Strategy Co-Chair, 2018-2020

  • Secretary, 2018-2020

  • Eastern Region Director, 2017-2018

  • Frequent presenter

Awards

NSPRA

  • National School Public Relations Association (NSPRA) Award of Excellence in Video (produced with outside contract), 2023, 2024

  • NSPRA Front-Runner, 2019

MOSPRA

  • MOSPRA Professional of the Year, 2022

  • MOSPRA Tina Zubeck Spirit Award, 2018

Affton School District

  • Superintendent's Award, 2020

  • SOAR Award, 2017

Experience

Affton School District

I serve as a one-person department and had the amazing opportunity to create the Communications program from the ground up, first as a consultant and then when I was officially hired in the first-ever Director of Communications position for the district.

  • Director of Communications, 2012 to Present

  • Communications Consultant, 2011-2012

Media & Marketing Coordinator

Before coming to School PR, I served in Marketing & PR Departments in the Entertainment and Concert industry (with the exception of a brief stint in Financial PR...yikes) with departments and teams ranging from 2-8 members.

  • Fabulous Fox Theatre in St. Louis, Missouri, 2002-2012

  • Live Nation in St. Louis, Missouri, 2001-2002 and 1998-1999

  • Montgomery Bank in Sikeston, Missouri, 1999-2001

Education & Credentials

Accreditation in Public Relations

  • Universal Accreditation Board, 2018

Master's Degree

  • Master of Business Administration (MBA) with an emphasis in Marketing

  • University of Missouri-St. Louis, 2004

Undergraduate Degrees

  • Bachelor of Science in Mass Communication, with an emphasis in Public Relations

  • Bachelor of Arts in Vocal Music

  • Southeast Missouri State University, Cape Girardeau, MO, 1998