About Erica
I have over 25 years of experience in communications, public relations, and marketing, with 12 years of experience in school PR, all in the Affton School District in St. Louis, Missouri. I live in my district with my husband, Aaron, and sons, the #brotherschandler, Milo, a Class of 2024 graduate from Affton High School, and Hank, who will be a sophomore at AHS. đź’ś
Leadership
National School Public Relations Association
NSPRA Accreditation Committee, 2022 to Present
NSPRA School Communication Benchmarking Project Team (Diversity, Equity, and Inclusion (DEI), 2020-2023
NSPRA #k12PRchat Planning Team, 2019-2023
NSPRA PRincipal Communicator contributor, 2019, 2020
NSPRA Pre-Seminar Session, Strategic Planning for the One Person Shop or Strategic Planning for the Overwhelmed, 2019, 2021, 2022, 2023, 2024
NSPRA Seminar presenter, 2017, 2018, 2019, 2021, 2022, 2023
NSPRA PR Power Hour presenter, 2019
Missouri School Public Relations Association
Past President, 2023 to Present
President, 2021-2023
Led MOSPRA's strategic planning efforts, 2022-2023
President-Elect, 2020-2021
Social Media Strategy Co-Chair, 2018-2020
Secretary, 2018-2020
Eastern Region Director, 2017-2018
Frequent presenter
Awards
NSPRA
National School Public Relations Association (NSPRA) Award of Excellence in Video (produced with outside contract), 2023, 2024
NSPRA Front-Runner, 2019
MOSPRA
MOSPRA Professional of the Year, 2022
MOSPRA Tina Zubeck Spirit Award, 2018
Affton School District
Superintendent's Award, 2020
SOAR Award, 2017
Experience
Affton School District
I serve as a one-person department and had the amazing opportunity to create the Communications program from the ground up, first as a consultant and then when I was officially hired in the first-ever Director of Communications position for the district.
Director of Communications, 2012 to Present
Communications Consultant, 2011-2012
Media & Marketing Coordinator
Before coming to School PR, I served in Marketing & PR Departments in the Entertainment and Concert industry (with the exception of a brief stint in Financial PR...yikes) with departments and teams ranging from 2-8 members.
Fabulous Fox Theatre in St. Louis, Missouri, 2002-2012
Live Nation in St. Louis, Missouri, 2001-2002 and 1998-1999
Montgomery Bank in Sikeston, Missouri, 1999-2001
Education & Credentials
Accreditation in Public Relations
Universal Accreditation Board, 2018
Master's Degree
Master of Business Administration (MBA) with an emphasis in Marketing
University of Missouri-St. Louis, 2004
Undergraduate Degrees
Bachelor of Science in Mass Communication, with an emphasis in Public Relations
Bachelor of Arts in Vocal Music
Southeast Missouri State University, Cape Girardeau, MO, 1998